Tuesday, February 19, 2008

Brahmani Avenue



From a billboard near our house. This is an advertisement for a neighborhood they are building somewhere in Hyderabad.

Brahmans are the highest caste in Indian society. Hindu mythology says that this caste came from a god's mouth, so they have authority to teach. They are the priests. Think of them a Indic Levites.

In this day and age, their name evokes status, and they are essentially being invited into neighborhoods where their light-skinned wives can play tennis all day.

The old and the new, blended....